Sterling silver jewelry is one of the hottest jewelry trends for the past few years, and I don't see it going anywhere in the near (or far) future. This is primarily because of the gorgeous appearance that makes it a preferred metal to make jewelry. Another reason is the cost-effectiveness, which attracts the jewelry wearers and encourages the jewelry retailers to play on the price point. You can also increase the profit margins if you wish to utilize the potential that way.
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