About Chromatic Coffee
Chromatic Coffee pride themselves as a purveyor of carefully sourced, crafted and roasted coffee. In October 2012 Chromatic Coffee opened its roastery and cafe in Santa Clara for customers. Since then, Chromatic Coffee has won many accolades and 5-star ratings on various platforms.
Objectives and Challenges
· Improve customer retention
· Increase repeat purchase
The Solution: A Rewards Program
With the objective of maximizing revenue through repeat purchases, Chromatic Coffee implemented their Chromatic Rewards program using Zinrelo’s modern-day loyalty rewards platform.
“We were extremely delighted in the way Zinrelo worked with us to identify pain points in customer retention and helped structure an optimized rewards program to keep customers coming back. Not only has our customer retention increased, Zinrelo provoked all sorts of customer engagement. We’ve received plenty of positive feedback, and even some suggestions for rewards they’d like to see — they’re having fun.”
Donald Miguel
Operations Manager at Chromatic Coffee
This article was originally published on Zinrelo.com
