Zinrelo loyalty program helps Counter Culture DIY increase repeat purchase revenue by 80.52% and improve customer retention by 77.73%
About Counter Culture DIY
Counter Culture DIY sells professional-grade artist and craftsman supplies, from epoxy and resin to tools and project kits. With a wide range of applications, Counter Culture DIY sparks creativity!
Objectives
Counter Culture DIY were searching for a software with a data science based approach to achieve two primary objectives:
- Improve customer retention
- Increase repeat purchase revenue
The Solution: Zinrelo’s Loyalty Rewards platform powered by data analytics
Zinrelo’s loyalty rewards program utilized data science to design & launch an optimized loyalty program with the following features:
- 360-degree engagement with customers
- Optimized accrual & payout rates
- Structured loyalty tiers
“The number of customers purchasing 5 times or more has increased by 87%. Such an increase in customer retention and revenues in spite of the difficult conditions of the pandemic has been a true testament to what Zinrelo’s loyalty platform can help you achieve.”
Barry Brown
Owner of Counter Culture DIY
