Hello,
I am glad to know that you are interested in digitalmarketing. It is one of the hottestskill right now and will have a great future in coming years.
I have tried to explain about digital marketing briefly from itscomponents/ modules to job profiles that are assigned to professionals.
What is Digital Marketing?
Digital Marketing is simply marketing of products andservices using digital technologies.Number of internet users is drastically increasing each day. Peopleare spending most of their timeover the internet which makes digital marketing most preferred way ofmarketing. It is cost efficient than any other marketing method.
Major Components ofDigital Marketing
· ContentMarketing: Contentmarketing is a strategicmarketing approach focusedon creating and distributing valuable, relevant, and consistent content toattract and retain a clearlydefined audience — and, ultimately,to drive profitable customer action.
Ref: Content MarketingInstitute
· WebsiteDesigning: Web design is the process ofcreating websites. It encompassesseveral different aspects, including webpage layout, contentproduction, and graphic design. While the terms web design and web development are often used interchangeably, web designis technically a subset of the broader category of web development.
Ref: Techterms
· SearchEngine Optimization(SEO): Search engine optimization is a methodology ofstrategies, techniquesand tactics used to increase the amount of visitors to a website by obtaining ahigh-ranking placement in the search results page of a search engine— includingGoogle, Bing, Yahoo andother search engines.
Ref: Webopedia
· SocialMedia Marketing: Social media marketing refers to theprocess of gaining traffic or attention through social media sites.
Ref: Search EngineLand
· PaidSearch(PPC): PPCstands for pay-per-click,a model of internet marketingin which advertisers pay a fee each time one of their ads is clicked.Essentially, it’s a wayof buying visits to your site, rather than attempting to “earn” those visits organically.
Ref: Wordstream
· GoogleAnalytics: Google Analytics is a free Web analyticsservice that provides statistics and basic analytical tools for searchengine optimization (SEO) and marketing purposes. The service is available toanyone with a Googleaccount.
Ref: TechTarget
· MobileMarketing: Mobile marketing is the interactivemultichannel promotion ofproducts or services for mobile phones and devices, smartphones and networks.Mobile marketing channels are diverse and include technology, trade shows or billboards.
Ref: Techopedia
· E-mailMarketing: Email marketing is the targetingof consumers through electronic mail (email). Often associated with datamining, email marketingcan be used to impact consumers in a variety of ways. In general, emailmarketing is a more evolved,digital form of traditionaldirect mail marketing.
Ref: Techopedia
· AffiliateMarketing: Affiliate marketing is one of theoldest forms of marketing wherein you refer someone to any onlineproduct and when that person buys the product based on your recommendation, youreceive a commission.
Ref: Shout Me Loud
· Onlinereputation Management(ORM): It is the practice of craftingstrategies that shape or influence the public perception of an organization,individual or other entity on the Internet. It helps drivepublic opinion about a business and its products and services.
Ref: Techopedia
