What Is Google My Business And Why Is It Important?
With almost everything gone online, it’s no longer an added benefit to have your business in an online directory; it’s actually a must-have. There’s so much that you can do to keep yourself updated and evident against your competition. But not every small business can afford to do so. This is why, keeping your budget and resources constraints in mind, we’ve come up with one easy and rewarding idea – getting your business listed on Google My Business. Wondering why? We’ll let you know in the blog below.
What is Google My Business?
Before we go any further into the why and how of getting listed on Google My Business, let us first try to understand what it is. Google My Business is a virtual phonebook that makes your business easier to find on Google, helping you to reach potential customers who would otherwise not know how to find you. The best part is that it is an absolutely free tool, which helps your business listing show up alongside other related local businesses, whenever someone looks up a related term. Your business listing will show up all vital information like your phone number, address, website, working hours, review ratings, etc. on one single screen, making it easy and convenient for your potential customers to learn about you.
Why should you use Google My Business?
- 91% of people use search engines to find information.
- 90% of the search engine market share is covered by Google.
- 97% of people learn more about a local company online than anywhere else possible.
- 46% of searches on Google have local intent.
- 64% of consumers have used Google My Business to find contact details for a local business.
- 16% of businesses receive more than 100 calls every month from Google My Business.
All these clearly indicate why you must use Google My Business. Furthermore, Google My Business analytics has proven that 56% of actions on Google My Business are website visits, 24% are calls to the business, and 20% are direct searches. Google My Business is thus the best place you can have your business listed today, whether you’re looking to create a listing for your business, or to boost your local presence.
Benefits achieved from Google My Business
1. Entry into the Google 3 pack
Have you noticed how only local listings are now shown above organic results on Google SERPs? The first-page preview holds a limited 3-pack format at the top to gain attention towards the local businesses related to the search term. If you want to get your brand into that list of three, you can begin by creating a free Google My Business listing. And, let us help you know, brands that show up on Google’s local 3 pack have seen to achieve a monstrous 700% boost in clicks!
2. Building of trust
Brands that show up at the top of SERPs on Google are three times more likely to be considered as reputed by consumers. That’s because people know that brands who get listed on Google My Business have to first undergo a thorough verification process. This enables a trustworthy environment that users can rely upon.
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