The chemical surface treatments market is projected to grow from USD 11.18 billion in 2017 to USD 14.74 billion by 2022, at a CAGR of 5.7% from 2017 to 2022. Companies such as Platform Specialty Products Corporation (US), NOF Corporation (Japan), Atotech Deutschland GmbH (Germany), Henkel AG & Co. KGaA (Germany), Chemetall, Inc. (Germany), Nihon Parkerizing Co., Ltd. (Japan), and PPG Industries, Inc. (US) have adopted both, organic as well as inorganic strategies such as new product & technology launches, joint ventures & acquisitions, investments & expansions, and agreements to serve their customers efficiently and increase their market shares in the chemical surface treatment market.
New product & technology launches were among the key strategies adopted by the major players to strengthen their position in the chemical surface treatments market between 2015 and 2017. This strategy accounted for a share of 35.7% of the total growth strategies adopted by the leading market players between 2015 and 2017. Companies operating in the chemical surface treatments market adopted the strategy of investments & expansions to expand their regional presence. This strategy accounted for a share of 21.4% of the total growth strategies adopted by the leading market players between 2015 and 2017. The strategy of joint ventures & acquisitions accounted for a share of 32.1% of the total growth strategies adopted by the market players between 2015 and 2017. The strategy of agreements accounted for the share of 10.7% of the total growth strategies adopted by the market players between 2015 and 2017.
