Amazon Advertising Consultants
Tips to Promote Your Ecommerce Store’s on Social Media Platforms
For many business owners who operate online nowadays, promo coupons are a must. You must create discounts and then post coupons on websites to stay in line with your competitors, and there's no other way to avoid it.
Promo codes don't need to mean sacrifices in revenue to boost sales. If you utilize your promo codes in a strategic manner they could boost sales by a significant amount even when you're offering a huge discount.
It's all you need to do is leverage Social media to get more attention with your target audience and make your mark. Here's how you can do it.
Set out your goals
As with every marketing strategy, you should be clear about your goals prior to when you start your social media marketing campaign. Promo codes aren't only used to draw new customers. It is also a way to increase retention of customers by sharing these codes with your social followers.
The goals you have set will determine what type of promotional offer you'd like to run. For instance, if are looking to eliminate items that aren't in use it could be possible to offer a buy one , get one promotion for free. If you wish to increase customer retention You could create the possibility of a monthly or weekly promotion cycle which your customers on social media will be looking forward to.
If you're trying to attract new customers, then perhaps you give a discount on the most-loved item you sell in your shop.
Pick the best deal for your needs.
- Percentage discount off a purchase
- Percentage off the cart
- Dollar-off product
- Dollar-off cart
- Free shipping
- Buy one, get one free
- Etc.
Create your promo codes
When you've decided on the type of promotion you'd like to create, you're now ready to make your promo code. This is simple enough to create by using the native features available on Shopify, Bigcommerce, or other websites for online e-commerce.
You can also choose an external tool that offers additional features that are compatible with your marketing strategy for e-commerce. If you're a member of the Amazon Brand Registry Program, they are now offering an promo coupon feature specifically designed for social media-based promotions.
Create your social posts
Once you've got your codes, it's time to start creating the social posts that you'll need to advertise them. If you plan and create these posts, ensure that they go live during the promotional time you have set when you created the codes.
Visualize it
Visual elements are essential for your posts to stand out from the crowded timelines of social media news. If your coupon offer is a sale on an item Make sure that it is displayed on your photo so that people can easily understand the importance of your promotion.
It is also recommended to be sure to include your promo coupon in two locations:
- Your promotional image should use large block letters that are easy to read and
- The text in your blog post So that people are able to cut and past it.
Use the Appropriate Hashtags
Couponers don't have to rely on websites like Groupon or Dealspotr for coupons. Social media is the best location to search for the latest offers directly from companies.
To make your promotional code posts easily accessible for couponers, make use of relevant hashtags such as #coupon #promotion Deals #sale.
Utilize Social Media to advertise
If you're looking to gain more exposure in your promotion code postings via social networks, you could pay for promotion of the post. Social media platforms such as Facebook (Boost Post) and Twitter (Promoted Tweets) permit you to focus on very specific audiences that are not part of your primary followers.
Be sure that your article is promoted within the same time frame that you are selling your promotion. Make sure you keep an check on the promo codes you have during the promotional period to make sure that you don't get depleted.
Work with micro-influencers
Influencers are a fantastic instrument to ensure that your promotional coupons reach a wider target group of people. Micro-influencers are users of social media who have a smaller but active niche. For a modest cost it is possible to have micro-influencers endorse your product and promotional code to their followers.
Remember these tips and strategies to start promoting your eCommerce store’s promo codes on social media and see the results for yourself. If you get more information and want to hire someone who can help you just contact with Sequence eCommerce. It is Canadian base Amazon Advertising Agency.
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