Do you know there are almost 2 million websites listed on different platforms today?
With so many websites, it is sure that your website won’t be even noticed by users which makes it more difficult to make your business stand out among the crowd of millions.
Everyone talks about creating a professional website or how their website is doing wonders for their business.
But do you know what actually having a good website means? Are you able to tell what distinguishes your business from competitors?
No, right?
Without clear parameters and metrics, it is hard to define what and how well your website is. After all, there is much more to a website than visuals and graphics.
Most of the websites are built with a specific goal and direction in mind. It could either be easy to navigate, delivering a unique experience, or simply improving sales and lead conversion. Remember, these are just a few aspects of a good website, these are certain things that defines the quality of your website:
1. A good strategy
Have you ever wondered why most website design service providers fail to grab attention of their audiences even with use of high-quality visuals and website design?
The answer is simple: absence of a good strategy.
Ask yourself whether your website is delivering your intent message or not? Is your design keeping your customers glued to your website? Are you generating the desired number of sales and revenue?
If not, then its time to consider your strategy.
Having a good strategy will directly influence your design, your content as well as the overall user experience. Besides, having a good strategy will make the purpose of your website clear with no confusion about your products and services and your brand itself. Hence, having a good strategy in place is definitely an important metric that defines the quality of your website.
Once you know what strategy works for your business, all you need to do is refine and keep a check on your strategy to ensure it is consistent with the overall brand image.
2. Usability and functionality of your business
After strategy, another thing that defines a good and quality website is its usability. Think of all the possible ways to make your website usable. Keep yourself in place of customers. Imagine you are looking for some sort of information and the website you landed doesn’t make it easier for you to locate the same. If this is the case, it will hamper your brand image and have negative consequences in the long run. They will never trust your website, and can leave negative feedback in the marketplace.
Hence, having good usability defines how successful your business will be and how it caters to the needs of the business.
This also includes accessibility ease. If your website doesn’t have accessibility features, you will lose a good customer base which is not a good factor for your website.
3. Content and ease of readability
Two things that can define a good quality website are content and the degree of readability. It all depends on how easily your users can read content, or else you lose them. Perhaps having a readable content is required to deliver purpose and message behind your content which they cannot if you use strange colors or unreadable font.
So, what can you do to enhance the quality of your website?
Evaluate your content from every aspect. Understand whether your content is delivering the intended message? Does your design make it easy for your readers to read your content? Are graphics and visuals correctly used or placed?
Any flaws in this indicate that your website needs certain revamping especially from a readability point of view.
So, what do you need to do?
The answer is: tell your web design service provider to create content which is consistent with your brand image and effectively conveys that you’re capable of delivering high quality content which will ensure they return to your website.
4. Aesthetic and website design
We all know that beauty is relative, but without aesthetic appeal, anything can fail. A good website has designs that match and is consistent with the brand, creates a positive first Impression, a clear and clean content and visuals just at the right place.
To gauge the quality of your website design, you need to ask yourself:
· Does your website align with the color, symbol, and message of your brand?
· Is the overall style consistent across all sections?
· Does your style and design suit the target audience and their needs?
If yes, then you are on the right track. If not, then you have some work to do. Start with analyzing loopholes, then formulate a strategy, and then implement the same to align it with the overall brand image.
5. Check your SEO and social media strategies
There are many factors that affect the quality of your life. Among all those factors, one factor that perhaps has a significant effect is your SEO and social media platforms. After all, even a strong website needs SEO to show up in the first search page of Google. And if you don’t have a right SEO strategy in place, it will hurt your brand from different aspects.
But the question is, what to include in SEO and social media checklist?
- Whether your images have ALT text to it?
- Are you using relevant keywords, phrases, tags, or meta-description?
However, a big mistake that most brands or even website design service providers do is to think that SEO and web design are the same things. These aspects are interdependent and work in their own respective way.=
Final thoughts
To sum up, the quality of any website is defined by a number of parameters. Think of the ways through which each of these aspects can be improved. Formulate strategies and work on their implementation to make your website and the design itself more effective. This doesn’t mean only improving on the above aspects, the list goes well beyond that. But remember, although it seems similar, these aspects are different and need individual attention.
So, what are you waiting for?
Start analyzing your website, identify loopholes and improve on them for the success of your business in the long run.
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