Designing the Future of Logos in 2022: The Next Generation of Logos

Almost everyone talks and writes about the latest logo design trends as if they were mystical. If you’re looking for advice on how to improve your logo design, we’ve taken a look at what actual companies are doing and compiled a list of 10 main logos trends that are likely to be popular in 2022. In other words, what’s happening in the business?

It’s the same every year: to assist designers and entrepreneurs develop new and unique brand identities, we look for key trends in logo design.

It’s the same option for everyone: more or fewer colors, flat or 3D, minimalism or maximalism.

Everyone has their own idea of what a contemporary logo should look like, even after the decision has been made, and they keep doing things their own way.

Every time a major trend emerges — like the restrained flower-based Scandinavian logos of a few years ago — there are hundreds of studios that fail to notice. When it comes to logo design, this is more apparent than in any other creative sector (or even outside of the business) since every trend has hundreds of outliers.

As a result, instead of focusing on what everyone else is talking about, I advise you to look into the trends yourself and see what sticks. In order to assist you, we’ve researched hundreds of noisy rebrandings of 2021 to compile an honest list of logo trends that most designers adhere to in 2021. If you don’t know where to begin, this must be a huge assistance!

2022: The Year of the Logo Design Trends

When it comes to design in 2021, logo makers took a big leap forward. Soft looping animations and brilliant color schemes have been more popular in branding, much as in graphic design. Experimentation with font became possible, inspiring designers to rethink logos as a whole.

Logo design trends are expected to continue in 2022, and we hope that the aforementioned styles will be reimagined over the world. To discern fashionable from old logos was simple before, but things will change dramatically in the near future. Minimalism and cartoon logos, 3D and flat logos, floristry, and wordmark logos are all popular choices among designers. Thoughts of creative liberation abound for 2021. However, it seems that it will be completely uncontrolled by 2022.

Basic Shapes and Simple Geometry
Logos that are a little on the tall side (new)
Colors and Gradients that are Saturated
An emphasis on symbolism and a preference for minimalism. Instead of realism,
Sketches and Scribbles
Logos with Big, Bold Wordmarks
Logos with no serifs
Floral Arrangements with Minimalistic Design
Logos in Black and White
a comparison between 3D and flat design

Basic Shapes and Simple Geometry

It’s unlikely that anybody will be surprised in 2022 if you use a sophisticated logomark in your logo. As a result, clients may have difficulty connecting the company’s name with its visual depiction. Businesses that want to strengthen their presence and raise brand recognition have a major challenge in this regard. As a result, corporations are more likely to reject such logos in favor of something more essential.

Logo designs may benefit from the simplicity that comes from using basic geometric forms such as triangles, circles, squares, dots, and lines. Designers recommend utilizing a bold or unique color palette as a substitute (which is sometimes associated with a brand even better than the logo itself). Alternatively, go to black and white and maximize the minimalist aesthetic to its fullest extent. Finally, using negative space is an excellent method to include basic geometry while yet maintaining a compelling visual composition (this trick can be featured as one of the focal micro-logo trends, loved by many brands).

It’s not a new concept in logo design to follow the maxim “Less is more.” However, the fact that huge corporations like KIA and Google are increasingly turning to simple designs and redesigning their logos, which were previously modest and restrained, merits further attention. In this way, they are able to create an image that is both succinct and new, and which does not burden the client with unnecessary information to retain and associate with the brand.

While the logo trend of simple forms and geometric patterns is a popular one, it should be noted that it doesn’t only apply to logomarks. However, this is also a matter of fonts, although this occurs less often and is more closely linked to global typographic trends and the general appeal of minimalist typefaces.

Logo designs may benefit from the simplicity that comes from using basic geometric forms such as triangles, circles, squares, dots, and lines. Designers recommend utilizing a bold or unique color palette as a substitute (which is sometimes associated with a brand even better than the logo itself). Alternatively, go to black and white and maximize the minimalist aesthetic to its fullest extent. Finally, using negative space is an excellent method to include basic geometry while yet maintaining a compelling visual composition (this trick can be featured as one of the focal micro-logo trends, loved by many brands).

It’s not a new concept in logo design to follow the maxim “Less is more.” However, the fact that huge corporations like KIA and Google are increasingly turning to simple designs and redesigning their logos, which were previously modest and restrained, merits further attention. In this way, they are able to create an image that is both succinct and new, and which does not burden the client with unnecessary information to retain and associate with the brand.
While the logo trend of simple forms and geometric patterns is a popular one, it should be noted that it doesn’t only apply to logomarks. However, this is also a matter of fonts, although this occurs less often and is more closely linked to global typographic trends and the general appeal of minimalist typefaces.

Basic Shapes and Simple Geometry

Logos that are a little on the tall side (new)

A breath of fresh air and inventiveness, tall logos are a refreshing change from the usual logo design trends of the last two, three, or five years. These logos, which are narrow and vertical, stand in stark contrast to the ubiquitous horizontal, square, and circular logos. At the very least, hundreds of designers have been motivated to experiment with rotation. Behance projects show that their aesthetics are well suited to fashion enterprises, boutiques, creative studios, and huge brands that want to be on the cutting edge of the market.
Art Deco’s preference for attractive vertical frames influenced the design of tall logos. It would be inappropriate to attribute them only to this movement. The Boho style (which is expected to be particularly popular in the years 2021-2022) and geometrical motifs are both prominent in tall logos. In reality, it’s less relevant where this logo design trend came from. What actually important is that the new form sparked new logo concepts, therefore we anticipate designers to approach typefaces and visual components in a new way as well. As an example, they’ve already begun experimenting with different line weights, display options, and fonts to see what works best for highlighting the brand’s key messages.

The tall logo also has the advantage of being more appropriate for use in online markets and advertising than traditional logos. If you want responsiveness, you don’t need several variants of the same style or logo designs; a tall logo would be enough.

A breath of fresh air and inventiveness, tall logos are a refreshing change from the usual logo design trends of the last two, three, or five years. These logos, which are narrow and vertical, stand in stark contrast to the ubiquitous horizontal, square, and circular logos. At the very least, hundreds of designers have been motivated to experiment with rotation. Behance projects show that their aesthetics are well suited to fashion enterprises, boutiques, creative studios, and huge brands that want to be on the cutting edge of the market.
Art Deco’s preference for attractive vertical frames influenced the design of tall logos. It would be inappropriate to attribute them only to this movement. The Boho style (which is expected to be particularly popular in the years 2021-2022) and geometrical motifs are both prominent in tall logos. In reality, it’s less relevant where this logo design trend came from. What actually important is that the new form sparked new logo concepts, therefore we anticipate designers to approach typefaces and visual components in a new way as well. As an example, they’ve already begun experimenting with different line weights, display options, and fonts to see what works best for highlighting the brand’s key messages.

The tall logo also has the advantage of being more appropriate for use in online markets and advertising than traditional logos. If you want responsiveness, you don’t need several variants of the same style or logo designs; a tall logo would be enough.

Colors and Gradients that are Saturated

Hues are a personal tale, and it’s difficult to trace the worldwide trend or any branding trends related to certain colors, according to experience. As we’ll see later, there is a preference for black and white logos. Somebody opts for a monochromatic, nude, or earthy color scheme, which is now in vogue. If we look at the logos of the world’s most well-known companies, we can see a clear trend toward employing bright, rich colors.
If you believe designers have lost their sense of color, go no farther than the experiences of Abbyy, Baskin Robbins, and others. Colors in logo design have become so popular that designers aren’t content with just increasing saturation; instead, they’re opting for pure, bright solutions while keeping the mark as simple as possible. A cluttered appearance may be caused by using too many details and colors, therefore making a decision between the two is critical. However, we can’t help but point out that brilliant colors, and candy hues, in particular, are tough to deal with. They might detract from the brand’s image, making it seem shabby and amateurish. When it comes to this logo design trend, it’s crucial to achieve a balance – otherwise, you’ll be stuck with a bad logo.

Gradients are also a part of this style, which is only beginning to take off. From two-color gradients for Facebook Messenger or Avon to a whole gradient rainbow for Discovery Channel and Adobe (wonder if there will be any changes with Adobe Photoshop or other CC programs’ branding), a full sequence of logo redesigns based on gradient logos began in 2020.

An emphasis on symbolism and a preference for minimalism. Instead of realism,

This is arguably the most indicative of the many logo styles relating to simplification and simplicity. Each of us has an image of a logo as a work of art. A mastery and remarkable attention to detail can be seen in the logo’s inclusion of many animals, flowers, legendary things and creatures, and coats of arms. Even if the picture is of excellent quality, responsive design can’t be used for these sorts of logos, which is a pity since they look great.

The phrase “responsive logos” was first coined approximately three or four years ago. Logos that could be scaled to fit any screen size or other media were included in this list. Designers might do away with the wordmark, simplify or conceal the logomark to achieve this goal. Nowadays, responsive logos aren’t even considered to be a separate phenomenon or trend. As seen by the shift from overt symbolism to subtle simplicity, responsiveness is an inherent part of a logo.

Sketches and Scribbles

Even on larger displays or business cards, realistic logomarks may be laborious and uncomfortable. New minimalist logos are now available in simpler variants, saving designers a great deal of time and effort. They enable the creation of a single logo design that looks good on all platforms, or they make it easier to break it down into its component parts. The primary motivation behind this logo design fad isn’t aesthetics per se, but rather practicality. In contrast, a symbol-based logo is significantly more versatile, and its delicate look is only a bonus, not an objective in itself.

Sketches and Scribbles

Since doodling, drawings, and scribbles will be a major graphic design trend in 2022, its reappearance in logo design should come as no surprise. A surprising number of recent efforts show that freeform drawing is far from being done. The growing interest in an individual designer’s approach to the brand will be critical in reviving this trend. And evidently, there’s no better way to do it than with quick drawings, cartoon characters, and unusual forms produced in a unique manner.