When it comes to SEO in Sri Lanka, link building is an important off-page SEO technique that helps you rank your website higher in search engine results pages, and is usually part and parcel of any good SEO package in Sri Lanka. It creates authority for the website’s page by linking to it from high domain, high authority sites (external linking), as well as links from the site’s own pages (internal linking).
Internal linking is usually done by linking to the website’s home or product pages through its blog. External linking is created through contacting bloggers and other high authority sites or through exceptional and highly informative content. Many people believe that link building can create immediate results and gain them quick rankings, however, in reality, this is not the case. In general, it takes around 3 to 12 months to see positive results happening, such as increases in rankings etc.
So, what kind of things can influence the effectiveness of links? According to international SEO consultants, here are a few things to consider.
● Site authority: If you already had a good site authority then seeing results from link building strategies will be faster than if you had a low authority score to start with. This is because your site’s authority needs to build up over time.
● Brand popularity: It is essential that the website form which you are receiving an external link is one that is considered to be an authoritative one. This is a crucial factor when considering results.
● Page types: In general, when linking to a content filled page, you will be able to get better results than linking to a product page that has little or no content. This is because the content will be keyword rich and hence will get preference from search engines such as Google.
All these factors play a crucial role when it comes to ranking your website in search engine results pages, and it should be remembered that link building alone will not be sufficient to gain high rankings; it should go hand in hand with other SEO strategies, so that you can see positive results quickly.
