As the worldwide economy evolves to being an experience driven one, companies realize that the single most important strategic driver for them is customer experience. The cost of acquiring a customer is 5 times that of keeping an existing one. One bad experience at 1 touchpoint and 1/3rd of the customers can switch. And finally, investments in customer experience initiatives have the potential of doubling the revenue.
Customer Insights
As the worldwide economy evolves to being an experience driven one, companies realize that the single most important strategic driver for them is customer experience. The cost of acquiring a customer is 5 times that of keeping an existing one. One bad experience at 1 touchpoint and 1/3rd of the customers can switch. And finally, investments in customer experience initiatives have the potential of doubling the revenue.
Customer Insights
