Any type of graphic display designed to enlighten an audience is considered signage in general.
Signage often has a few similar functions, including promotion, identification, informational purposes, direction-giving, and raising safety awareness. Let's elaborate:
1) Marketing and advertising
First of all, businesses and organisations frequently employ signage for marketing and promotion. Advertising hoardings can initially seem like the natural choice for businesses, but there are other signs that can be used in the same way.
2) Draw in clients
In a similar vein, shop signage and retail signs (both inside and outside) can draw customers to a business. Window displays can also be used to draw clients from the street by arousing their curiosity and luring them inside.
3) Understanding
Simply said, signs are frequently created to assist people in recognising or identifying a location or business. Signs, for instance, assist us in determining which restroom to use. Coca-Cola and Starbucks have developed instantly recognisable high street signs as part of Printed Signage strategies throughout the years.
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