Making your brand successful in the international market is not a hard nut to crack. The global competition is becoming intenser, making global business expansion even more challenging.
Translation vs Localization: What’s The Difference?
Localization of a brand is a broader concept than translation. Localization does include the translations, but there are a lot of other things involved. In localization, you must adapt each element of your brand to the preferences of your target audiences, including language translations. In the localization process, you have to change the overall look and feel of your brand to make it blend in with the local culture.
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