About Adidas
Adidas is one of the largest sports merchandise brands across the globe. Starting from sportswear apparel to footwear, accessories and equipment, Adidas has a broad and diverse product portfolio.
How we helped Adidas reach a new and massive user base in Saudi Arabia and Qatar?
Adidas is a world-renowned brand. But by limiting itself just to the website in a few countries, it definitely wasn’t living up to its potential in the terms of user acquisition.
For a brand that is basically driven by millennials, Adidas was keeping them deprived of having a convenient, hassle-free shopping experience on mobile.
It was time to expand the web-centric brand to mobile through a dedicated application and hence, adidas eCommerce app development was necessary.
Our Services Provided
1. Conceptualization: Market understanding, Localization
2. Product Design: User flow, Designing
3. Development: Android App, iOs app
4. Deployment: Play store publishing, App store publishing
Our Development Process
It was good Developing Mobile Shopping Experience for Middle Eastern Audience.
Our eCommerce team experts worked on end-to-end creation the Adidas app. To make the experience immersive, we adopted and implemented a cache management system for faster performance of the application. Push notifications helped in increasing the app engagement and conversion rate as well.
On the frontend front, our team strategized and added complex animations and video components on the landing page so as to give the application a YouTube-like engaging feel.
The Results
- 2M Downloads
- 500k New Users were Acquired
Reference article: https://appinventiv.com/portfolio/adidas-ecommerce-app/
