Global Digestive Health SupplementsMarket Overview:
GlobalDigestive Health Supplements Market size was valued at US$ XX Bn. in 2019and the total revenue is expected to grow at 7.2 % through 2020 to 2026,reaching nearly US$ XX Bn.
Global Digestive Health SupplementsMarket Overview:
The fast-paced lifestyle hasresulted in increased working hours and little to no time for exercise. Anincrease in health concerns has resulted in increased demand for supplementaryfood products that provide the daily requirement of minerals to the body.Digestive Health Supplements are a type of supplementary food product that havea high presence of nutrients like proteins, vitamins, minerals, andcarbohydrates. Digestive Health Supplements hold medicinal properties that helpin resolving immunity and digestion-related issues.
Digestive Health Supplements aremanufactured by breaking down specific food groups into smaller nutrients thatthe body can digest. An increase in the number of people preferring a healthylifestyle has resulted in a growth in demand for Digestive Health Supplements.An increase in the number of people suffering from health-related issues alongwith the rising preference for supplementary food products with medicinalproperties has resulted in a boom in the Global Digestive Health SupplementsMarket.
Global Digestive Health SupplementsMarket Dynamics:
A report by scientists from theUniversity of Gothenburg published in August 2018 states that 4 out of 10people living in this world suffer from digestion-related issues. The samereport states that digestion-related issues are the reason for more than 24% ofdeaths happened due to gastrointestinal issues. Digestive Health Supplementshelps in providing an efficient solution for issues related to digestion andhas found a rapid increase in demand owing to rising health concerns.
A report by WHO published in 2016states that 1 in every 7 people in the age group of 18-45 years are overweightand more than 650 million people living in urban areas suffer from obesity.Digestive Health Supplements acts as a medicine in weight management treatmentand provides a necessary solution for managing weight to athletes, celebrities,and people suffering from obesity and cholesterol-related issues.
A report by Consumer HealthcareProducts Association states that the OTC products Market generated a revenue ofUS $ 175 Billion in 2018. Digestive Health Supplements come under OTC or OverCounter category of products. An increase in demand for OTC products assupplementary products has resulted in a growth in demand for Digestive HealthSupplements.
Increased consumption of processedfood products, especially by the young population has resulted in a rise indigestion, immunity, and bone strength-related issues on a large scale.Digestive Health Supplements consist of Calcium, Proteins, and Minerals thathelp in preventing the rise of these issues. Increased consumption of Snacksand rising preference for supplementary nutrient-rich food products hasresulted in rising demand for Digestive Health Supplements.
The high cost associated with theproduction of fermented and dairy-based probiotics that are preferred by alarge number of people has resulted in a limited number of players in theEuropean Market manufacturing Digestive Health Supplements. To tap thepotential of this market, On November 27, 2018, Ireland-based Carbery Groupannounced its entry into the Digestive Health Products market by launching anew range of fermented protein ingredients.
A rise in the issues related todigestion acts as the driving factor for the growth of the Global DigestiveHealth Supplements Market.
Restraints:
The rising preference for theconsumption of natural food products like fruits and vegetables act as themajor restraining factor here.
Global Digestive Health SupplementsMarket Segment Analysis:
By Form, It is observed that morethan 40% of the Digestive Health Supplements sold by the Nutraceutical Industryis in powdered form. More than 48% of prebiotic products consumed under thecategory of Digestive Health Supplements are in liquid form. Increased demandfor over-the-counter products has observed a 3.3% increase in demand forDigestive Health Supplements in tablet and capsule form.
By Product, It is observed thatrising demand for nutrient-rich Digestive Health Supplements has resulted in a3.4% increase in demand for Probiotics. Increased preference for supplementaryproducts for probiotic products has resulted in a 2.8% increase in demand forPrebiotics. The rising preference for biological catalysts to resolvedigestion-related issues has resulted in a 2.3% increase in demand for Enzymes.Different types of Digestive Health Supplements like Fulvic Acid are consumedon a large scale by people.
By Distribution Channel, It isobserved that more than 45% of the sales of Digestive Health Supplements in theorganized sector happened through the medium of Specialty Stores. Pharmaciesthat come under the organized sector have generated more than 22% of therevenue earned by the Global Digestive Health Supplements Market. An increasein the use of the internet for purchasing supplementary food products hasresulted in a 7% increase in the number of people visiting different onlineplatforms for purchasing Digestive Health Supplements.
Global Digestive Health SupplementsMarket
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The presence of a range ofmedicinal products on digestion-related issues has resulted in a 3.5% increasein demand for Digestive Health Supplements from the Pharmacies that are part ofthe organized sector. The presence of a large number of products by differentbrands and attractive offers have resulted in a 2.3% increase in sales ofDigestive Health Supplements through Supermarkets. Positioning of DigestiveHealth Supplements as OTC products by the manufacturing firms has resulted in a1.8% increase in demand for them by convenience stores that come under theorganized sector.
Specialty Stores dealing inSupplementary Food Products have observed a rise of 2.8% in demand forDigestive Health Supplements. The presence of a large number of products andfeatures like doorstep delivery has resulted in a 4.6% increase in the sales ofDigestive Health Supplements through the medium of E-Commerce. Differentmediums dealing in supplementary products are visited by people for purchasingDigestive Health Supplements.
Global Digestive Health SupplementsMarket Regional Insights:
A report by the US-basedInternational Foundation for Bowel Dysfunction published in 2018 states thatmore than 62 million Americans are diagnosed with Digestion-related issuesevery year. The presence of such a large population suffering from differentgastrointestinal and appendicitis issues have resulted in a 3.2% increase inthe consumption of Digestive Health Supplements in North America.
The presence of a largehealth-conscious population has resulted in a 2.8% increase in demand forDigestive Health Supplements in Europe. A report by EurekAlert published in May2019 states that increased consumption of processed food products and reducedconsumption of nutritious food products has resulted in millions of peopleliving in this region at risk of Chronic Digestive Diseases.
An increase in the number of peoplefollowing a healthy lifestyle has resulted in a 1.8% increase in demand forDigestive Health Supplements. South American Market is showing a growth rate of2.1%, the reason for which is the rising preference for supplementary foodproducts especially in countries like Brazil, Colombia, and Venezuela. TheMiddle East and Africa’s Market is showing a growth rate of 1.3%, the reasonfor which is the preference for conventional food products and medicines totreat digestion-related issues.
Global Digestive Health SupplementsMarket
The objective of the report is topresent a comprehensive analysis of the global Digestive Health Supplementsmarket to the stakeholders in the industry. The past and current status of theindustry with the forecasted market size and trends are presented in the reportwith the analysis of complicated data in simple language. The report covers allthe aspects of the industry with a dedicated study of key players that includemarket leaders, followers, and new entrants.
PORTER, SVOR, PESTEL analysis withthe potential impact of micro-economic factors of the market have beenpresented in the report. External as well as internal factors that are supposedto affect the business positively or negatively have been analyzed, which willgive a clear futuristic view of the industry to the decision-makers.
The report also helps inunderstanding the global Digestive Health Supplements market dynamics,structure by analyzing the market segments and Project the global DigestiveHealth Supplements market size. Clear representation of competitive analysis ofkey players by product, price, financial position, product portfolio, growthstrategies, and regional presence in the global Digestive Health Supplementsmarket make the report investor’s guide.
Global Digestive Health SupplementsMarket Scope: Inquire before buying
Global Digestive Health SupplementsMarket
Global Digestive Health SupplementsMarket, by Region:
• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America
Global Digestive Health SupplementsMarket Key Players
• Cargill, Inc.
• Arla Foods, Inc.
• Nestle S.A.
• BioGaia AB
• Abbott Laboratories
• Danone S.A.
• Alimentary Health Limited
• Pfizer, Inc.
• Bayer AG
• Koninklijke DSM N.V.
• Chr. Hansen Holding
• Lallemand
• Yakult Honsha Co., Ltd.
• Danisco A/S
• NOW Foods
• Procter & Gamble
• Nutrica NV
• AMWAY
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