Amazon Sponsored Brand Video Ads: Common Rejection Reasons & Troubleshooting
We understand the struggles you’re now through. For your top-selling product, you’ve spent hundreds of dollars making a professional video. Your product is expertly portrayed in the video. You already know it has the components you require to boost clicks, conversions, and purchases Here Amazon consulting Service provider will guide you properly.
But it is consistently turned down. Uncertain of the cause of your Sponsored Brand Video Ad failing Amazon’s verification procedure? We’ve outlined EVERY cause for rejection as well as best practices for making films that make viewers want to stop scrolling. , it is advised that you enlist the assistance of Amazon Consulting services Provider
#1: Incorporating External Links Or Personal Data
It is completely forbidden to use any web links, URLs, or CTAs that send customers to websites other than Amazon.com. This also includes promoting your website or social media account. There should be no place in the videos where private information like a phone number, email address, or home address is provided.
#2: Including CTAs With Restrictions
Include calls to action that Amazon has given the go-ahead for. Do not request that customers take acts that Amazon does not support. For example, you might follow, subscribe, comment, enable notifications, or look at video descriptions.
#3: Emphasizing Information About Prices And Promotions
You cannot include prices, promotions (such as buy one get one free), discount claims (such as 10% off if you use a coupon), or information that is time-sensitive in your videos, just like in A+ Content and Brand Story. This also applies to shipment details or guarantees like “free shipping,” “superfast shipping,” etc.
#4: Requesting Client Feedback
You are not allowed to request customer reviews in your video. Videos are meant to inform viewers about the qualities and advantages of your product; hence Amazon explicitly forbids requesting feedback from them. Similarly to this, even if they are on Amazon, your video cannot use customer reviews (including star ratings).
#5: Utilizing Amazon’s Original Creative Works
Unless you have our specific written consent, you should not use any Amazon-related logos or icons in your film. The arrow icon from Amazon is frequently used by vendors to provide information about their packaging (pack of 2, combo pack). It is completely forbidden to include these kinds of icons in movies, listing photos, or A+ Content.
#6: Excessive Competition
It is unacceptable to demonstrate how much better than the competition your product is. “Product X is considerably better than Product Y, which is a piece of crap,” as an illustration.
#7: Poor Copying Mistakes
According to Amazon consulting service provider Your movie may be rejected if the title, description, or copy contains spelling or grammar issues, too much or the wrong kind of punctuation, or inconsistent capitalization.
#8: Mutes The Audio
The bottom right corner of the screen, which Amazon regards as a “not safe” location, is where the mute button may be found. The mute button must not be surrounded by or contain any creative features, such as text blocks, icons, or brand logos.
#9: Unsupported Language
The predominant language of the market where this advertisement will be displayed must be used in your video. Your video cannot contain text in Chinese, Spanish, or any other language if you are selling in the USA. It is permitted to use terminology that is ingrained in the English language’s dictionary or that is widely used. You can get the greatest advice by working with an experienced. Amazon Marketing consultant
#10: Incorrect Medical Claims
Avoid making untrue or too boastful health or medical claims. For instance, “Take our vitamin and reduce weight in 2 weeks.” Do not assert or imply that the product can treat or prevent disease. For instance, “Can help reduce stress associated with ADHD,” or “Can help with the look of acne scarring.”
Conclusion
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