In the protein bar market, high protein bars account for more than a quarter of revenue and are projected to grow their market share during the forecast period. By the end of 2022, the high Protein Bars Market is expected to be worth more than US$ 630 million, making it crucial for protein bar producers to adjust their product mix. With a revenue share of just over a third in the protein bar industry in 2017, the low protein category is the second most well-liked. Low protein bar manufacturers would do well to focus on North America as customers there appear to have a significant appetite for this protein bar category.
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