Blockchain technology is gaining popularity and usage more than just tracking down cryptocurrency transactions. Blockchain is used every day for a wide range of services by telecom companies, transportation, and logistics companies, retailers, healthcare providers, and media centers.
With such a scenario, digital marketing becomes evident to implement Blockchain and put it in the right direction. Businesses choosing Blockchain wish to cut down on ad fraud and keep customer data safe. Also, many organizations want a blog and new website owners to get more money for ads showed up on their sites.
In this blog, we shall discuss what Blockchain application development services is, why businesses are excited over its implementation, and how digital marketing is the future of this technology.
What is Blockchain technology?
Blockchain technology refers to a way in which businesses can keep track of information in a database. Enterprises working on this technology have curated two crucial advantages over a traditional database that makes it worth trying:
· Transparency: Unlike a normal centralized database or ledger, the database consists of a number of varied people who are connected to each other. These people can check more than one database to ensure that a certain data record is correct.
· Immutability: Once the information has been written in a ledger, it can’t get changed. Any error occurred, requires a new piece of data added to the ledger to cancel out the mistake. Both the information resides in the ledger and are considered copies on all the ledgers.
What is the significance of digital marketing in Blockchain technology?
When you hire a professional SEO consultant, they will improve your website using varied methods crucial for increasing your visibility in search results, boosting your chances of reaching potential customers, and decreasing the amount of money expected to spend on marketing to get the best results.
Reports claim that 61% of marketers consider SEO and organic presence as crucial aspects of inbound marketing. Also, 92% of customer traffic goes to businesses that show up on the first page of the search results.
SEO doesn’t cost much, but for effective results, you need to have some patience. As more businesses try to rank in the first five search results on the first page, many service providers have moved to greater complication options.
Another option for hiring digital marketing agency is paid search. With a pay-per-click (PPC) campaign, you can rank on the first page for a lot of targeted search terms in a day. But the terms can cost from tens to thousands of dollars. Also, to run a PPC campaign in full swing, hire a full-time digital marketing service provider to run it efficiently.
Now, let’s find out what will happen to digital marketing because of Blockchain :
Keywords tracking
Many times, people see unique content on Google, but the search depends on where they are and what kind of device, they are using to access the content. It becomes challenging for the business to track the rank of keywords. Therefore, using Blockchain, each page’s ranking could get stored on the Blockchain, along with location and device usage data.
This information can help marketers figure out what they need to improve and on which devices where they aren’t performing well. Using the same data, it gets possible to figure out why some places show up in Google Search results and others fail to achieve it.
Enhanced lead quality
If a customer gives you their crucial information, it's likely that they are more interested in your business, which eases getting leads and sales. There are numerous ways to collect data for marketing, and many marketers get information from various places, put it together, and use it to run a campaign. Although this method isn’t perfect, Blockchain transactions being decentralized, marketers get the right source to pitch their ideas.
Tools to handle ad fraud
Fraudulence is common in the advertisement, which marketers are well-aware of. Blockchain software development services looks at first-party and third-party data to figure out how likely the user saw an ad and reacted to it. This process helps avoid ad fraud to great extent. There are tools available that promise advertisers getting paid for valid views and the publishers get paid more and faster.
Transparency
Brands that aim to attract millennials need to sell authentic content and products online. Blockchain makes the entire process transparent to win the customer’s trust. Also, it enables brands to have more efficient and lower transaction costs.
Summary
The world of digital marketing can change if Blockchain technology gets implemented correctly. When it comes to security, transparency, and performance, a cryptocurrency exchange development company has a lot to offer with endless possibilities.
Are you looking for ways to implement digital marketing into your Blockchain technology solutions? Get in touch with our experts to know more. Call us today.
