Mobile Ads Powered By Machine Learning

Mobile Ads Powered By Machine Learning

Find All of Your Right Users

With out proprietary Machine Learning technology stack, we make sure to reach the right users that are relevant to your brand at the right time

NEW TO MACHINE LEARNING?

Machine learning is the engine that powers programmatic ad & other ad buying. It makes ad buying decisions in real time with ease.

HOW DOES IT ALL WORK?

Machine learning uses over time collected data to find the right app users, predict their patters and serve the right ad to drive post-install engagement.

How Axismobi identifies the right mobile users

Our Machine Learning enriches bid request info to create detailed user profiles, giving us a deaper understanding of the user it’s bidding on. Our processes for a bid request.

1. Filter for fraudulent or suspicious activity
2. Match bid request data our database of unique user profiles
3. Create a detailed profile with over 200+ categories of data
4. Calculate probability of user converting
5. Determine optimal price to win bid

Maximize User LTV with Re-Engagement

Acquisition is just one part of user LTV. Retention as equally essential. To keep your users engaged and create loyalty with re-engagement.

1. Activate your user base by converting installs into engaged users
2. Create loyalty by driving repeat engagements
3. Reactivate dormant users by retargeting your loyal users that have churned

Maximize your ROI with Programmatic Media Buying Platforms

Our proprietary real-time bidding (RTB) technology is the smartest in the industry. We evaluate a range of variables to bid on the highest-quality inventory at the most competitive time and price. Our algorithms are constantly optimizing to market conditions to ensure your campaigns are always getting the most for your spend.

Precision Real-Time Bidding

Our platform updates bid price according to market demand and optimizes for clicks and conversion rates based on historical data. We regularly update our data set and add new data points to our custom-built bidder and machine learning models to optimize bids, discover inventory and deliver the industry’s lowest acquisition costs so your ad spend gets more effective and efficient with each new data insight we collect.

Maximum ROI

Axismobi is integrated with all major ad networks and real-time bidding exchanges. Using precision targeting, we bid on individual ad impressions to ensure your spend only goes toward the mobile users with the highest likelihood of engaging. Our machine learning technology uses unique algorithms that update bid price according to market demand to ensure the highest possibility of a winning bid.

Technology Powered by Human Insight

Axismobis dedicated team of media buyers, campaign managers and data scientists collaborate closely to refine the development of our machine learning algorithms. Their shared findings on campaign performance, client feedback, inventory discovery, competitive landscape and predictive modeling are used to continually enhance our machine learning solutions. Our partnerships with unique sources gives us access to premium mobile performance inventory.

Data Intelligence

Our platform incorporates trillions of first party data points into our algorithmic models to continually enhance our bidding platform. We collect over 50 terabytes of first party data per day to enhance our insights. We employ multiple machine learning and deep learning models, including regression, random forests and neural networks.