80% of the users leave the app within 90 days of the app installation. Surprised by the value? Well, it’s true and as per our experience, one of the prime reasons behind this is the improper app maintenance .
The competition in the app market is so tough that you can’t take a back seat just after the app launch. You have to remain focused on the market trends, recent technologies, and user feedbacks. You need to understand their expectations & issues and upkeep your app with the help of the best mobile application development agency.
App Maintenance & Its Importance
Mobile App Maintenance means improving the existing features and services and making them as per the user’s expectations. In the current situation, where the customers have a plethora of applications for every particular task or service, it is very necessary to have the users by your side.
Larger User Audience
: When you listen to the customer’s complaints and suggestions and implement them, they feel valued. They continue to use your app as well as spread word of mouth to their near & dear ones. Ultimately, your catering audience grows and so the profits.
Higher Ranking in App Stores
: The Apple and Google appreciate the regular maintenance of the app. They take it as a sign of your commitment towards users and lift your app to a better ranking. This ultimately results in a higher ranking, higher downloads, and higher app revenue.
Longer Life of the Mobile App
If your app is flawless along with updated features, it is expected to remain in the market for a longer period. On the flip side, if you have never maintained or updated your app, it will soon lose the traction and get abandoned.
Upgraded Security
: Since the users store their personal and financial information into the apps, the mobile applications are more prone to be attacked by the hackers.
Better Productivity to Business
: With the implementation of new technologies into the existing app functionalities, you can attract more users. You can stay ahead of those who have never turned to their app since its launch.
You can leanr in-depth about the same and also, how to choose the right company for your business at: https://appinventiv.com/blog/how-app-maintenance-a-key-to-your-mobile-apps-success/
